MAX SERRANO
For Max Serrano, beauty is inseparable from authenticity. She is inspired by the quirks of individual style and favours makeup that enhances rather than transforms, celebrating natural expression over trends.
Whether her work appears in editorials, campaigns or on screen, seeing it come to life is always a highlight. Max enjoys pushing creative boundaries while staying attuned to what makes people feel their most beautiful, with a particular love for evolving editorial looks that unfold and progress naturally.
She brings a calm, innovative energy to set and draws constant inspiration from nature’s colours and textures. Clear briefs with room for creative freedom suit her best, and she is happiest shooting in natural environments, despite the logistical challenges they can bring.
A red-based brown eyeliner and creamy, moisture-rich products are her essentials. What she values most in her work is connecting with passionate creatives and if she were not a hair and make-up artist, she would be styling clothes.
